Our journey began in Orange County, California—a place where the ocean isn’t just a destination, it’s a way of life. Driven by the thrill of the chase, the rush of the waves, and the endless horizon ahead, Honcho was built for those who refuse to settle for the ordinary.

Inspired by early morning launches, glassy swells, and the adrenaline of a hard-fought catch, we set out to create a brand that delivers high-performance, stylish gear for the next generation of watermen and women. Whether you're chasing game fish offshore, catching waves, or kicking back after a long day on the water, our products are designed to keep up with your lifestyle.

We believe that what you wear should work as hard as you do—built for comfort, durability, and performance in the elements. Honcho is more than just apparel; it's gear for those who live for the water, both on and off the shore.

RARE GOODS / RARE PEOPLE

Embrace every experience as an opportunity to connect, explore, and inspire!

-HONCHO