Our journey began with a collective spirit of individuals who yearned for more than
just the ordinary, our brand reflects the thrill of the surf and the serenity of the deep sea. Inspired by countless sunrises over the water, epic waves, and unforgettable fishing adventures... from these pursuits, we found our purpose – to craft a high-quality brand extending stylish products that resonate with surfers, fishermen, beachgoers, and all ocean enthusiasts.

We believe that every item should not only look good but also perform well in the elements. That's why we are committed to sustainability, using eco-friendly materials and ethical production practices to ensure our love for the ocean extends to protecting it.

RARE GOODS / RARE PEOPLE

Embrace every experience as an opportunity to connect, explore, and inspire!

HONCHO